Higher Ed. and Vocational >> Business and Economics >> Marketing >> Marketing Management

Case Studies in Marketing

Case Studies in Marketing

  • Sidharth Balakrishna
  • Author: Sidharth Balakrishna
    • ISBN:9788131757970
    • 10 Digit ISBN:8131757978
    • Price:Rs. 450.00
    • Pages:164
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. They also foster learning through the development of independent thought, creativity, interpersonal communication, and decision-making skills. This collection of twelve cases is drawn from different sectors like FMCG, automobiles, and the petroleum sector.

    Table of Content

    1. Fair & Lovely: Creating Demand
    2. BPCL: Ushering in a Retail Revolution
    3. Frooti’s Innovative Campaign
    4. Britannia Industries Ltd.: Revitalizing a Brand
    5. Haldiram’s: Getting the Four Ps Right
    6. Maruti Suzuki
    7. Coca-Cola
    8. Bharti Airtel: Ringing in a Revolution
    9. All Out’s Audacious Strategy
    10. Discovery Channel: Going Local
    11. Project Shakti: Tapping the Fortune at the Bottom of the Pyramid
    12. Food for Further Thought

    Salient Features

    • Presents the most up-to-date and contemporary case scenarios, from companies like Hindustan Unilever, BPCL, and Maruti
    • Designed so that students can work individually or as teams
    • Makes classroom more interactive through different approaches like discussion questions and class discussions
    • The cases running across diverse industries equip students with the dynamics of the current industrial status, preparing them for applications in real-world situations